Best Marketing Automation Platforms

7 Best Marketing Automation Platforms For 2023 | (Free & Paid Options)

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You’re new in the world of affiliate marketing and you are looking for the best marketing automation platforms?

Email marketing has become an essential tool for businesses to engage with their customers and drive conversions. However, creating and sending emails to a large subscriber list can be time-consuming and inefficient.

This is where automated email marketing platforms, or email automation software, come in. These tools allow businesses to create targeted, personalized email campaigns that are triggered by specific user behaviors or events, such as sign-ups or purchases.

With features like segmentation, personalization, A/B testing, and analytics, automated email marketing platforms can help businesses streamline their email marketing efforts, improve engagement and conversions, and ultimately grow their business.

A cost-effective and user-friendly solution for sending emails, expanding your subscriber base, and streamlining your communication process. Certainly one of the best marketing automation platforms out there.


  • Newsletters

  • Landing Page Maker

  • Connect Your Own Domain

  • Signup & Contact Forms

  • Drag & Drop Email Builder

  • User Friendly

  • A/B Testing

  • 150+ Newsletter & Email Templates

  • No Spam Testing

  • Limited Reporting

One of the most effortless and comprehensive marketing platforms in the world. Systeme might be a contender for the best landing page builder for affiliate marketing.


  • Build Membership Sites

  • Email Marketing

  • Website Builder

  • Business Automtion

  • Evergreen Webinars

  • Blog Hosting

  • User Friendly

  • All-In-One Platform

  • Affordable Pricing

  • Excellent Customer Support

  • Affiliate Management

  • Limited Intergrations

  • No Mobile App

  • Limited Marketing Automation

By using Sender, you can effortlessly and efficiently maintain communication with your customers, ultimately expanding your business, all while saving a significant amount of money.


  • Email List Building Services

  • Marketing Automation

  • Landing Page Builder

  • Subscriber Management

  • Analytics & Reporting

  • Blog Hosting

  • User Friendly

  • Affordable Pricing

  • Comprehensive Reporting

  • 24/7 Support

  • Limited Design Flexibility

  • Limited Segmentation

  • Limited Third-Party Integrations

ActiveCampaign is a customer experience automation (CXA) platform that offers a wide range of features to help businesses automate their marketing, sales, and customer support processes.


  • Email Marketing

  • Marketing Automation

  • CRM and Sales Automation

  • Website Tracking and Personalization

  • SMS Marketing

  • Machine Learning-Powered Predictive Sending

  • Robust Automation

  • Advanced Segmentation of Audience

  • Integrated CRM

  • Multi-channel Marketing

  • Personalization & Dynamic Content

  • Complex For Beginners

  • Complex Pricing Structure

  • Unintuitive Interface

  • No Free Version


Easy-to-use marketing solutions for quicker success and at a fraction of the cost of other solutions


  • A/B Testing

  • Drag-and-Drop Email Builder

  • Subscriber Management

  • Email Personalization

  • Behavioral Tracking

  • Landing Page Builder

  • Third Party Intergrations

  • User-friendly Interface

  • Automation & Autoresponders

  • High Email Deliverability Rates

  • Good Analytics

  • Wide Integration

  • Limited Templates

  • Pricing Structure Is Based On Subscriber Count

  • Third Party Integrations Are Limited


Moosend is the simplest and most modern solution to deliver email marketing and automation experiences that drive real revenue growth.


  • Drag & Drop Editor

  • Automation Workflows

  • Email Personalization & Product Recommendations

  • Insightful Behavioral Analytics

  • Landing Page Builder

  • Real-time progression Tracking

  • User Friendly Interface

  • Advanced Automation

  • Segmentation and Targeting Based On Chosen Criterea

  • Third Party Integrations

  • Limited Template Variety

  • Steep Learning Curve For Advanced Features

  • Limited Third-Party Integrations

  • Limited Support Channels

EngageBay is an all-in-one marketing, sales, and service automation platform that helps businesses manage their customer interactions and streamline their processes.

All-in-One CRM & Marketing Automation Software


  • CRM Functionality

  • Email Marketing And Automation

  • Landing Page and Form Builder

  • Marketing Automation Workflows

  • Sales Automation and Tracking

  • Social Media Management

  • All-In-One Platform

  • Affordable Pricing

  • Robust CRM Functionality

  • Sales Automation

  • Extensive Features Create Steep Learning Curve

  • Limited Third-Party Integrations

  • Businesses With Complex Automation Might Find Engagebay More Basic

  • Support Response Times Varies Over Different Tiers


When it comes to email automation software and customer experience automation, the market offers a variety of options. In our exploration of the 7 best marketing automation platforms for 2023, we’ve identified versatile solutions that can take your marketing efforts to new heights.

ActiveCampaign stands out with its robust features and powerful automation capabilities, enabling you to create personalized customer experiences. HubSpot, on the other hand, offers an intuitive interface and advanced automation tools to streamline your marketing processes.

For those focused on email marketing, AWeber and Moosend provide comprehensive email automation software, empowering you to build engaging campaigns. EngageBay takes it a step further, offering an all-in-one suite for marketing, sales, and service automation.

When it comes to the best landing page builder for affiliate marketing, GetResponse excels with its range of tools to create visually appealing and high-converting landing pages. It seamlessly integrates with your marketing automation efforts.

Additionally, we can’t overlook the importance of email list-building services. Brevo offers a user-friendly experience coupled with powerful automation features to help you build and grow your email list effectively.

Remember, while selecting the right marketing automation platform is crucial, success also hinges on crafting a solid strategy, delivering relevant content, and continuously optimizing your campaigns. By leveraging the capabilities of these platforms, including email automation software, customer experience automation, the best landing page builder for affiliate marketing, and email list-building services, you can unlock new opportunities to engage your audience and achieve your marketing goals in 2023 and beyond.


How do automated email marketing platforms benefit businesses?

They allow businesses to create targeted email campaigns, offer features like segmentation, personalization, A/B testing, and analytics, and help streamline email marketing efforts, improving engagement, conversions, and business growth.

What are the features of the best marketing automation platform mentioned?

Features include Newsletters, Landing Page Maker, Drag & Drop Email Builder, A/B Testing, Email List Building Services, Marketing Automation, Subscriber Management, CRM functionality, and more.

How important are email list-building services?

Email list-building services are crucial for growing an email list effectively. Platforms like Brevo offer a user-friendly experience with powerful automation features for this purpose.

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