Moosend Revealed: The Email Marketing Powerhouse You’ve Overlooked

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What if you could find an email marketing service that’s not just affordable but also packed with powerful features and simple enough for anyone to use?
That’s the sweet spot Moosend aims to hit. Launched in 2011, this platform has been gaining traction among diverse groups like eCommerce stores, bloggers, publishers, and small businesses.

But the real question is, does Moosend fit the bill for your specific needs? With a sea of options out there, making the right choice can feel like finding a needle in a haystack.

To ease your decision-making process, we’ve put together a comprehensive Moosend review that covers all the bases. Let’s find out if Moosend is the email marketing ally you’ve been looking for.

  • Moosend is an all-in-one email marketing platform that combines affordability with a suite of powerful features, designed for ease of use.
  • It’s a versatile tool suitable for a wide range of users, from bloggers to large eCommerce sites.
  • Despite its power, Moosend remains user-friendly, with a drag-and-drop email builder and straightforward campaign management.
  • The platform offers a free tier, making it accessible for businesses just starting out or those with tight budgets.
  • Moosend’s reporting and analytics are robust, providing valuable insights into campaign performance.
  • While it has many strengths, Moosend also has areas where it lags, such as its delivery rates and the limitations of its free plan.
  • This review will give you a clear overview of what Moosend offers, helping you decide if it’s the right tool for your email marketing needs.

Key Features

Moosend FeaturesDescription
Drag & Drop Email EditorCreate professional-looking emails easily with no HTML knowledge required, using a user-friendly editor.
Email Marketing AutomationSet up high-converting automation workflows for various actions like user onboarding and abandoned carts.
PersonalizationUtilize subscriber data for personalized emails, product recommendations, and hyper-personalization.
Analytics and ReportingTrack user actions and campaign performance with in-depth analytics to refine marketing strategies.
IntegrationsConnect Moosend with favorite apps seamlessly for an integrated marketing approach.
Lead Generation ToolsAccess advanced features like a landing page builder and subscription forms to grow your customer base.
Real-time TrackingMonitor opens, clicks, social shares, and unsubscribes as they happen for immediate insights.

1. Drag & Drop Email Editor

Moosend Drag and Drop email builder

Creating engaging and professional-looking emails is crucial for any email marketing campaign, and Moosend’s Drag & Drop Email Editor is designed to make this process as smooth as possible. Here’s a deeper look at how this feature stands out:

User-Friendly Design

  • No Technical Skills Needed: With Moosend’s editor, you don’t need to be a tech wizard to design emails. The drag-and-drop functionality allows you to select elements like images, text blocks, and buttons, and simply drag them into your email template.
  • Real-Time Editing: See changes as you make them with a real-time preview, ensuring your email looks exactly how you want it before you send it out.

Template Variety

  • Wide Selection: Whether you’re promoting a sale, sending a newsletter, or announcing a new product, Moosend has a template for that. Their library is full of professionally designed templates that cater to various industries and occasions.
  • Customizable Templates: Each template is fully customizable. You can change colors, fonts, and images to match your brand’s identity, ensuring a consistent look and feel across all your email communications.

Responsive Design

  • Mobile Optimization: In a mobile-first world, Moosend ensures that your emails look great on any device. The editor automatically adjusts your email layout to fit screens of all sizes, from desktop monitors to smartphones.
  • Compatibility Testing: Moosend’s editor lets you test how your email will look in different email clients like Gmail, Outlook, and Yahoo, reducing the risk of display issues that could affect your campaign’s effectiveness.

Efficiency and Productivity

  • Save Time with Templates: If you find a particular design works well, you can save it as a custom template for future use, significantly cutting down on the time it takes to create new campaigns.
  • Content Blocks: For elements you use frequently, such as your sign-off or footer, Moosend allows you to save these as content blocks. This means you can maintain consistency across your emails with just a few clicks.

Advanced Features

  • Dynamic Content: You can include dynamic content that changes based on the recipient’s data, making your emails even more personalized and engaging.
  • Interactive Elements: Add elements like countdown timers for a sale, which can create a sense of urgency and encourage recipients to take action.

2. Email Marketing Automation

Moosend Automated workflows

Automation is the powerhouse behind any successful email marketing strategy, and Moosend’s Email Marketing Automation feature is designed to streamline your campaigns and make them more effective.

Workflow Convenience

  • Pre-Designed Workflows: Moosend offers a range of ready-to-use automation templates that cater to different business needs, such as welcome sequences, lead scoring, and customer loyalty programs.
  • Custom Workflows: For those who need something more tailored, you can build custom workflows from scratch, setting up triggers based on contact actions or predefined conditions.

Sales Boosting

  • Behavioral Triggers: Set up emails that automatically send when a subscriber performs a specific action, like visiting a page on your website or abandoning their shopping cart.
  • Transactional Emails: Automate transactional emails, such as purchase confirmations and shipping notifications, to keep customers informed and engaged.

Segmentation and Targeting

  • List Segmentation: Moosend allows you to segment your email lists based on member behavior, demographics, and other criteria, ensuring that the right messages reach the right people.
  • Targeted Campaigns: Send targeted campaigns that are more likely to convert, by delivering personalized content that aligns with the interests and behaviors of different segments.

Time-Saving and Efficiency

  • Schedule Campaigns: Plan your email campaigns in advance and schedule them to be sent at the optimal time for your audience, even if you’re not at your desk.
  • Recurring Campaigns: For regular communications like newsletters, set them to go out at regular intervals, ensuring your audience receives consistent updates.

Enhancing Customer Journey

  • Onboarding Sequences: Create automated onboarding sequences to welcome new subscribers and introduce them to your brand.
  • Customer Retention: Use automation to re-engage inactive subscribers or to reward loyal customers with exclusive offers.

3. Personalization

Moosend personalization

Moosend’s personalization capabilities take email marketing to a new level by allowing businesses to tailor their messaging to each individual subscriber, creating a more intimate and effective communication strategy.

Essential Personalization

  • Custom Fields: Utilize subscriber data such as name, location, and past interactions to personalize every aspect of your emails, from the subject line to the content within.
  • Conditional Content: Display different content within your emails based on subscriber data, ensuring that each recipient gets a message that feels like it was crafted just for them.

Product Recommendations

  • Behavior-Based Suggestions: Automatically suggest products or content based on a subscriber’s past behavior, such as previous purchases or viewed items, to increase the relevance and effectiveness of your emails.
  • Cross-Selling Opportunities: Identify opportunities to cross-sell related products or services to subscribers based on their profile and past interactions with your business.


  • AI-Driven Recommendations: Leverage Moosend’s AI capabilities to deliver hyper-personalized product recommendations that adapt to subscriber preferences over time.
  • Predictive Analytics: Use predictive analytics to forecast future behaviors and preferences, allowing for even more targeted and personalized email campaigns.

4. Analytics and Reporting

Moosend reporting and analytics

In-Depth Insights

Moosend’s analytics go beyond opens and clicks, offering a granular view of campaign performance. Track everything from user engagement to conversion rates, and understand not just how many, but also how users interact with your emails.

Actionable Data

With Moosend’s reporting tools, you can identify which parts of your email campaign are working and which need improvement. Use A/B testing results to inform your decisions and optimize your campaigns for better performance.

Real-Time Analytics

Get up-to-the-minute data on your email campaigns, allowing you to react quickly to trends or issues as they arise. This real-time information can be crucial for time-sensitive campaigns or offers.

Google Analytics Integration

Moosend campaigns can be tracked with Google Analytics, allowing for a seamless integration that provides deeper insights into link clicks and conversions from your email campaigns. This feature is easily configurable for both new and existing campaigns, ensuring that you can leverage the full power of Google Analytics alongside Moosend’s native reporting tools.

Custom Reports

Create custom reports that focus on the metrics that matter most to your business. Whether it’s click-through rates for a specific call-to-action or the performance of a new email template, Moosend lets you tailor it to your analytical needs.

Exportable Data

Easily export your data for further analysis or to share with team members. Moosend supports various formats, ensuring you can work with your data in the way that suits you best.

Subscriber Management

Keep a close eye on your subscriber list’s growth and churn rates. Moosend provides insights into subscriber behavior, helping you to refine your acquisition and retention strategies.

5. Integrations

Moosend integrations

Seamless Connectivity

Moosend’s platform can integrate with a wide array of popular services and applications, facilitating a more streamlined workflow. This allows for the automatic transfer of data between Moosend and other tools your business may use.

One-Click Integrations

With one-click integrations, Moosend connects to e-commerce platforms, CRM systems, and other marketing tools, enabling you to synchronize data and automate processes across your business ecosystem.

API Access

For more customized solutions, Moosend offers API access that allows developers to build custom integrations. This ensures that Moosend can fit into any tech stack, adapting to your specific business needs.

Plugin Library

Explore Moosend’s library of plugins to find additional functionalities that can enhance your email marketing efforts. From advanced analytics to deeper personalization, the right plugin can significantly extend Moosend’s capabilities.

Zapier Integration

Connect Moosend to thousands of other apps through Zapier, creating automated workflows that can save time and eliminate the need for manual data entry.

6. Lead Generation Tools

Moosend landing page builder

Landing Page Builder

Moosend includes a landing page builder that allows users to create attractive and high-converting landing pages without any coding knowledge. This tool is equipped with a variety of templates and customization options to suit different styles and campaign goals.

Subscription Forms

The platform provides a range of customizable subscription form templates that can be embedded on websites, blogs, or social media to help grow your mailing list. These forms are designed to capture visitor information in a non-intrusive way, contributing to lead generation efforts.

Pop-Ups and Floating Bars

To capture leads more aggressively, Moosend offers pop-ups and floating bars that can be added to your website. These tools can be triggered based on user behavior, such as when they’re about to leave the site, to maximize the chance of conversion.

Advanced Form Fields

You can use advanced form fields to collect more than just basic contact information. This includes dropdowns, checkboxes, and radio buttons, allowing for the collection of detailed subscriber preferences and data.

A/B Testing for Forms

Test different versions of your forms to see which one performs better in terms of conversion rates. Moosend’s A/B testing feature can provide valuable insights into what resonates best with your audience.

7. Real-time Tracking

Moosend real time tracking

Immediate Feedback

Moosend’s real-time tracking allows you to monitor the performance of your email campaigns as they unfold. This feature provides instant feedback on key metrics like open rates, click-through rates, and unsubscribe rates, enabling you to gauge the immediate impact of your emails.

Engagement Tracking

Track how subscribers are interacting with your emails, including which links are getting the most clicks and how long people are spending reading your emails. This information can help you understand what content captures your audience’s interest.


Understand where in the world your emails are being opened with geo-tracking features. This geographic data can inform you about where your audience is located, allowing for more targeted and region-specific campaigns.

Device Analysis

See which devices your subscribers are using to open your emails, whether it’s desktop computers, tablets, or smartphones. This can help ensure that your email design is optimized for the most commonly used devices.

Click Map

The click map tool provides a visual representation of where subscribers are clicking within your emails. This can highlight which parts of your email design are most effective at driving engagement and which may need to be rethought.

Moosend Review: Why It’s a Contender in 2023

Understanding the Moosend Pricing Structure

Moosend’s pricing plans are designed to accommodate businesses of all sizes, from solo entrepreneurs to large enterprises. Understanding how their pricing structure works can help you decide which plan is the best fit for your email marketing needs.

Tiered Pricing Model

Moosend uses a tiered pricing model, which means the cost scales with the number of subscribers you have. This model allows you to start small and upgrade as your mailing list grows, ensuring you only pay for what you need.

Free Plan Features

The free plan offers a robust set of features, making it an attractive option for those just starting out or with a small list of subscribers. It includes access to the core email marketing and automation features, with some limitations on the number of emails you can send.

Paid Plan Benefits

Paid plans unlock additional features, such as landing pages and priority support. They also typically offer a higher or unlimited number of emails per month and more advanced reporting and analytics tools.

Pay-as-You-Go Options

For businesses with irregular email sending needs, Moosend offers a pay-as-you-go option. This can be more cost-effective than a monthly subscription if you send emails less frequently.

Discounts for Annual Subscriptions

Moosend provides discounts for users who commit to an annual subscription. This can be a significant saving over the month-to-month pricing and is worth considering if you’re planning to use the service long-term.

Transparency and Hidden Costs

Moosend is known for its transparent pricing with no hidden fees. However, it’s always a good idea to read the fine print and understand exactly what’s included in each plan to avoid any surprises.

Moosend pricing monthly

See this page for detailed pricing

Moosend pricing per month-annual

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Free vs Paid: Is Moosend Worth the Investment?

When considering Moosend for your email marketing needs, one of the key decisions is whether to opt for the free plan or invest in a paid subscription. Here’s how to assess the value of each option:

Features in the Free Plan
  • Subscriber Limit: The free plan typically includes a maximum number of subscribers, which may suffice for small businesses or those just starting out.
  • Email Sends: There may be a cap on the number of emails you can send per month, which is an important consideration if you plan frequent campaigns.
  • Access to Core Tools: Even on the free plan, users have access to the essential tools needed for effective email marketing, including the drag-and-drop editor and basic automation features.
Advantages of Paid Subscriptions
  • Increased Limits: Paid plans usually offer higher subscriber and email send limits, accommodating business growth without immediate tier jumps.
  • Advanced Features: Subscribers to paid plans gain access to more sophisticated features like landing pages, transactional emails, and advanced segmentation.
  • Priority Support: Paid plans often come with better support options, including faster response times and more direct access to customer service representatives.
Assessing ROI
  • Cost-Benefit Analysis: Evaluate the potential return on investment by comparing the cost of the paid plan against the expected increase in revenue from enhanced email campaigns.
  • Long-Term Value: Consider the long-term benefits of the additional features and support offered by paid plans, which may contribute to more effective campaigns and higher conversion rates over time.
  • Growth Accommodation: Determine if the scalability offered by paid plans aligns with your business’s growth trajectory and marketing strategies.
  • Flexibility: Paid plans often provide more flexibility, allowing businesses to adapt their email marketing efforts without being constrained by the limitations of a free plan.

Moosend’s User Interface and Experience

Navigating Moosend’s Dashboard

Moosend’s dashboard design is intuitive, allowing new users to quickly find their way around the platform. The layout is clean and user-friendly, with key functions like campaign creation, list management, and analytics readily accessible.

Setting Up Campaigns with Ease

The process of setting up new email campaigns in Moosend is streamlined to ensure efficiency. Users can start a campaign with a few clicks, and the step-by-step guide helps to manage the process without confusion.

Customization and Flexibility

Moosend offers a high degree of customization within its interface, enabling users to tailor the experience to their preferences. This includes customizable dashboards and the ability to create unique workflow views.

Learning Resources and Support

For those who need guidance, Moosend provides a comprehensive knowledge base, tutorials, and responsive customer support. This ensures that users can learn to use the platform effectively and troubleshoot any issues that arise.

User Feedback and Iterative Improvements

Moosend has a track record of incorporating user feedback into its interface and feature set. The platform regularly updates and improves based on what users find helpful or necessary for their email marketing efforts.

Accessibility and Inclusivity

The platform is designed to be accessible to users with varying levels of expertise, from beginners to advanced marketers. Moosend’s interface avoids technical jargon and presents information in a straightforward manner, making it inclusive for all users.

Moosend’s user interface and overall user experience are central to its appeal. The platform provides a balance of depth in functionality with simplicity in design, ensuring that users can focus on creating and managing their email campaigns without being overwhelmed by complexity.

Pros and Cons of Moosend


  • Affordable Pricing Moosend offers competitive pricing, especially for small to medium-sized businesses, with a free plan for beginners and cost-effective tiers as you scale.
  • User-Friendly Interface The platform is known for its intuitive drag-and-drop editor and user-friendly interface, making it accessible for users of all skill levels.
  • Comprehensive Reporting Moosend provides detailed analytics and reporting features, allowing you to track the performance of your campaigns and make data-driven decisions.
  • Robust Automation Features With Moosend, you can create complex automation workflows that save time and enhance the effectiveness of your marketing efforts.
  • High Deliverability Rates Moosend boasts strong deliverability rates, ensuring that your emails reach your subscribers’ inboxes.
  • Integration Capabilities The platform offers a wide range of integrations with popular services and tools, enhancing its functionality and streamlining your marketing processes.


  • Limited Free Plan Features The free plan comes with limitations, such as the number of emails you can send and access to certain features, which might necessitate an upgrade as your needs grow.
  • No Mobile App Moosend currently lacks a dedicated mobile app, which can be a drawback for users who need to manage campaigns on the go.
  • Fewer Template Choices Compared to some competitors, Moosend offers fewer email templates, which may limit your design options unless you create custom templates.
  • Limited Real-Time Support for Free Accounts Real-time customer support is not available for free plan users, which could be a concern if immediate assistance is needed.
  • Delivery Rate Concerns While Moosend has a good delivery rate, it’s not the highest in the industry, and the 15% of emails potentially going to spam could be a concern for larger campaigns.
  • Integration Limitations Although Moosend integrates with many tools, it may not have as extensive a range of integrations as some of the larger platforms, which could be a limitation for some businesses.


FAQ – Click to open/close

What is Moosend?

Moosend is an email marketing automation platform that allows users to design and send email campaigns, automate marketing processes, and track the performance of their emails.

What types of pricing plans does Moosend offer?

Moosend offers a Free Trial, a Pro Plan, and an Enterprise Plan. The Pro Plan’s pricing varies based on the number of subscribers, starting from 0-500 and scaling up to over 1,000,000 subscribers.

Does Moosend provide a free version?

Yes, Moosend offers a free trial that includes access to all features, allowing users to test the platform before upgrading to a paid plan.

What kind of automation features does Moosend have?

Moosend offers robust automation features, including pre-designed workflows for various campaigns such as reminders, onboarding, cart abandonment, and more, which can be customized to fit specific marketing needs.

How does Moosend handle personalization in emails?

Moosend allows for essential personalization using subscriber custom fields, product recommendations based on past purchases, and hyper-personalization with artificial intelligence to suggest products based on similar customer preferences.

What analytics and reporting capabilities does Moosend provide?

Moosend provides in-depth analytics and reporting features that give insights into campaign performance, including opens, clicks, social shares, and unsubscribes, which can be used to optimize future campaigns.

Does Moosend offer integrations with other tools?

Yes, Moosend can be integrated with a variety of other apps and services to streamline marketing efforts and enhance functionality.

Is Moosend suitable for beginners?

Moosend is considered user-friendly and suitable for beginners, thanks to its intuitive interface and straightforward campaign creation process.

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