Pay Per Click Tools

Pay Per Click Tools to Improve Your Ad Campaign Optimization and Automation

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Think of PPC as a way to showcase your business online. It’s like putting up digital signs across the internet to attract people to your site. But here’s the catch—you only pay when someone actually clicks on your sign (ad) and visits your website.

Now, putting up these signs might seem a bit tricky, but that’s where PPC tools come into play. Tools like Mangools, SE Ranking, and Adalysis are here to help make this process easier and more effective. They assist in placing your ads in the right spots, making them appealing, and ensuring they reach the people who would be most interested in your content—or whatever amazing product or service you’re offering.

Key Takeaways – Best PPC Tools

  • Understanding PPC Tools: Learn what PPC tools are and why they are a crucial part of successful online advertising campaigns, acting as multifunctional platforms that assist in various aspects of PPC advertising.
  • Diversity of Tools: Explore a range of PPC tools such as Mangools, SEMrush, Google Ads Keyword Planner, Unbounce, WordStream, and others, each bringing unique features and benefits to enhance your PPC campaigns.
  • Optimization and Strategy: Discover how these tools contribute to optimizing your campaigns through keyword research, competitor analysis, ad and landing page optimization, and more, driving better performance and results.
  • Informed Decision-Making: Gain insights into how these tools facilitate informed decision-making, providing data, analytics, and strategic guidance to navigate the PPC landscape effectively.
  • Enhanced Efficiency: Understand the role of PPC tools in improving efficiency through automation, streamlined campaign management, and time-saving features, allowing for a more focused approach to strategy and decision-making.

What are PPC Tools?

PPC tools are specialized software or platforms designed to assist advertisers in managing, optimizing, and analyzing their Pay-Per-Click (PPC) advertising campaigns. These tools offer various functionalities such as keyword research, competitor analysis, ad creation and optimization, campaign management, and performance analytics. They act as essential companions that guide advertisers through the complexities of PPC advertising, providing insights, automation, and strategic direction to enhance the effectiveness and success of their campaigns.

Why are PPC Tools Important?

PPC tools play a pivotal role in the success of online advertising campaigns for several reasons:

  • Efficiency and Automation: PPC tools automate various aspects of the advertising process, saving time and reducing the likelihood of errors. They streamline tasks such as keyword research, bid management, and campaign optimization, allowing advertisers to manage their campaigns more efficiently.
  • Strategic Insights: These tools provide valuable data and insights that inform decision-making. They offer a clearer understanding of market trends, competitor strategies, and campaign performance, enabling advertisers to make informed strategic decisions.
  • Optimization: PPC tools assist in optimizing campaigns for better performance. They help in fine-tuning ads, keywords, and landing pages, ensuring that campaigns resonate with the target audience and achieve desired objectives such as clicks, conversions, and ROI.
  • Flexibility and Control: With PPC tools, advertisers have better control and flexibility over their campaigns. They allow for real-time adjustments, testing, and customization, enabling advertisers to adapt to changing circumstances and improve campaign effectiveness.

In essence, PPC tools are indispensable assets that enhance the strategic, analytical, and operational aspects of PPC advertising, driving better outcomes and improving the overall advertising experience.

Best PPC Keyword Research Tools and Analysis Tools

There are various PPC tools that guide you through the mysterious paths of keywords, competitors, and effective strategies. Let’s unveil some of these powerful tools.

Mangools is not just a tool; it’s like a companion that assists you in uncovering the hidden gems in the world of PPC advertising—keywords. Keywords are the words or phrases that people commonly use when searching online, and finding the right ones is crucial for the success of your ads.


  • Keyword Finder: Mangools specializes in helping you find the right keywords that align with what potential visitors are searching for. It ensures that your ads are relevant and effectively targeted.
  • SEO Profiling: Mangools also offers SEO tools that help in analyzing the performance of your keywords and refining them for better visibility and reach.
  • Competitor Analysis: With Mangools, you can peek into the keyword strategies of your competitors, gaining insights that can inform your own strategies.


  • User-Friendly: Mangools is designed to be intuitive and user-friendly, making it accessible even for those who are new to PPC advertising.
  • Comprehensive Data: It provides detailed data on keywords, including search volumes and competition levels, aiding in making informed decisions.
  • Versatility: Mangools is versatile, catering not only to PPC advertising but also to other aspects of digital marketing like SEO.


  • Limited Free Version: While Mangools does offer a free version, it comes with limited access to the features and data, which might not be sufficient for comprehensive PPC planning.
  • Pricing: The pricing of Mangools might be on the higher side for small businesses or individual advertisers who have a limited budget.

Mangools is a valuable asset in your PPC toolkit, guiding you through keyword discovery and boosting, and offering insights that are essential for creating resonant and effective ads.

SEMrush Keyword Research Tool

SEMrush is a comprehensive suite that arms you with a multitude of resources to enhance your advertising strategies.


  • Keyword Research: SEMrush excels in uncovering valuable keywords, providing you with a rich database to refine your ad content and improve visibility.
  • Competitor Analysis: It allows you to delve into your competitors’ strategies, offering insights into their keyword usage and overall PPC approach.
  • Ad Copy Analysis: SEMrush provides suggestions and insights to craft compelling ad copies that resonate with your target audience.
  • Campaign Management: It offers tools that assist in managing and optimizing your PPC campaigns, ensuring that they align with your objectives and yield positive results.


  • Comprehensive Platform: SEMrush is a one-stop shop, providing a range of tools and features that cater to various aspects of PPC advertising and beyond.
  • Detailed Analytics: It offers in-depth analytics, providing a clear picture of your campaign performance and areas that require improvement or upturn.
  • Customization: SEMrush allows for customization in reporting and analytics, enabling you to focus on metrics that are most relevant to your goals.


  • Complexity: Due to its extensive features, SEMrush can be overwhelming for beginners, requiring a learning curve to utilize its full potential.
  • Pricing: SEMrush’s pricing might be a consideration for smaller businesses or individuals who are working within a limited budget.

Google Ads Keyword Planner

Google Ads Keyword Planner is a practical tool in PPC advertising, simplifying the process of keyword research. It helps identify relevant keywords, providing necessary data to make informed decisions for your campaigns. This tool is essential for planning effective and relevant PPC campaigns.


  • Keyword Suggestions: The tool offers a plethora of keyword suggestions, helping you discover new paths and ideas to enhance your PPC campaigns.
  • Search Volume Analysis: It provides insights into the popularity of chosen keywords, helping you gauge the potential traffic and competition.
  • Forecasting: Google Ads Keyword Planner gives you a glimpse into the future, offering forecasts on keywords’ performance, and helping in planning and budgeting.


  • Integration with Google Ads: Being a Google product, it seamlessly integrates with Google Ads, making the implementation of chosen keywords into campaigns straightforward.
  • Free to Use: One of the significant advantages is that it’s free to use, making it accessible to advertisers, regardless of their budget size.
  • User-Friendly: The tool is designed to be user-friendly, ensuring that even those new to PPC can navigate and utilize its features effectively.


  • Limited to Google: Since it’s a Google product, the insights and suggestions are primarily aligned with Google’s search engine, limiting visibility into other search engines’ performances.
  • Less Advanced Features: Compared to some other utilities, it might offer fewer advanced features and customization options, which might be limiting for more experienced advertisers.

Landing Page and Ad Optimization

The next crucial step is ensuring that your destination—the landing page—is ready to welcome your visitors warmly.


Instapage is a powerful landing page platform designed to optimize the post-click experience and maximize conversion rates. It stands out for its user-friendly design, allowing marketers to create and optimize landing pages with ease, without the need for extensive technical knowledge or developer assistance.

Key Features

  • Landing Pages: Instapage allows for the easy building of fast-loading landing pages, enabling the creation of top-performing pages in minutes.
  • Personalization: The platform facilitates the delivery of personalized messages to various audiences, enhancing relevance and improving user satisfaction and conversion rates.
  • Experimentation: Instapage supports A/B testing and other experimentation methods, providing data-driven insights to optimize landing page performance.
  • AdMap®: This feature ensures a seamless connection between ads and relevant landing pages, enhancing the coherence of the user journey.
  • Collaboration: Instapage promotes team collaboration, enabling real-time interaction and feedback, which helps in speeding up the campaign launch process.


  • Ease of Use: Instapage is designed to be intuitive, making it accessible even to those without advanced technical skills.
  • Comprehensive Toolset: It offers a wide array of features and tools that cover various aspects of landing page creation and optimization.
  • AI Content Generator: A new feature that leverages artificial intelligence to facilitate landing page personalization and optimization.


  • Pricing: The cost might be a consideration for smaller businesses or individual users, as it operates on a subscription model.


Instapage emerges as a robust solution for marketers aiming to enhance their advertising conversion rates. Its suite of tools, combined with an intuitive interface, makes the process of landing page creation and optimization both efficient and effective.


Landingi is a platform for everyday marketing activities with landing pages. Use the drag & drop editor, +300 ready-to-use templates, integrations, A/B tests, and pop ups to create beautiful and converting sales funnels.

Key Features

  • Ease of Building: With Landingi, creating a landing page is straightforward and quick, allowing for the easy design, editing, and publishing of pages without needing advanced technical skills.
  • Templates: Landingi provides access to over 300 templates, facilitating the design process and allowing for the creation of visually appealing and effective landing pages.
  • Integration: The platform integrates seamlessly with popular marketing tools and platforms, enhancing workflow and improving the efficiency of marketing campaigns.
  • Support: Landingi offers quality support, providing rapid responses and solutions to user queries and issues, ensuring a smooth user experience.
  • Collaboration and Optimization: The platform promotes collaboration, enabling real-time interaction and feedback, and also offers features for the optimization of landing pages through A/B testing and other experimentation methods.


  • User-Friendly: Landingi is designed to be intuitive and user-friendly, making it accessible to users without advanced technical knowledge.
  • Versatility: The platform is versatile, offering a range of features and tools that cater to various aspects of landing page creation and optimization.
  • Customization: Landingi allows for extensive customization, enabling the creation of landing pages that align with brand identity and marketing objectives.


  • Pricing: Landingi operates on a subscription model, and the cost might be a consideration for smaller businesses or individuals.


Landingi emerges as a powerful tool for businesses and marketers aiming to enhance their lead generation efforts and improve conversion rates. Its array of features, combined with ease of use and customization options, makes it a valuable asset for creating effective and optimized landing pages.


Leadpages is a dynamic tool that acts as a craftsman in your PPC journey, specializing in creating squeeze pages that not only attract but also convert your visitors. It’s like having a dedicated builder, ensuring that the houses (landing pages) you build are both appealing and functional, making visitors feel at home and encouraging them to take meaningful actions.


  • Template Collection: Leadpages comes with a diverse collection of templates, allowing you to choose a design that resonates with your campaign and audience.
  • Drag-and-Drop Customization: The tool offers a drag-and-drop editor, making the process of designing and customizing your landing pages straightforward and user-friendly.
  • Built-in SEO: Leadpages include built-in SEO features, helping your pages perform better in search engine results and attract more organic traffic.


  • Ease of Use: Leadpages is designed to be intuitive and easy to use, allowing even those without technical expertise to create professional-looking landing pages.
  • Integration Capabilities: The tool integrates seamlessly with various email marketing services and CRM systems, enhancing its utility and ease of use in managing leads and customer interactions.
  • Mobile Responsiveness: Leadpages ensures that your pages are mobile-responsive, catering to visitors across various devices and screen sizes.


  • Limited Advanced Features: While Leadpages is robust and user-friendly, it might lack some advanced features and customization options that more experienced marketers might seek.
  • Subscription-Based: Leadpages operates on a subscription-based pricing model, which might be a consideration for businesses or individuals with budget constraints.

Leadpages is a valuable companion in your PPC endeavors, focusing on creating landing pages that enhance the user experience, improve conversions, and contribute positively to the overall success of your advertising campaigns.


Adalysis specializes in optimizing your ads. It’s like having a friend who gives you advice on how to make your messages more appealing and effective. This tool helps you test different versions of your ads, allowing you to understand what works best and make necessary improvements.

In this section, the focus is on making sure that the effort you put into your ads pays off by ensuring that the landing pages are well-optimized and that your ads communicate your message as effectively as possible. With tools like Unbounce and Adalysis, you can make sure that your visitors’ journey from clicking on your ad to exploring your website is as smooth and rewarding as possible.

Automation and Bid Management Tools: Streamlining Your PPC Campaigns

In the world of PPC, there’s a lot going on. Ads are displayed, clicked, analyzed, and optimized. Managing all these manually can be like trying to juggle too many balls at once. But don’t worry, automation and bid management tools are here to lend a helping hand.

SE Ranking

SE Ranking emerges as a multifaceted ally in your PPC voyage, offering a suite of features that encompass various aspects of PPC advertising. It’s akin to a Swiss Army knife, providing multiple utilities and functionalities that streamline, optimize, and enhance your advertising strategies.


  • Keyword Research and Analysis: SE Ranking excels in unveiling potent keywords and phrases, offering a rich reservoir of choices to bolster your ad campaigns.
  • Competitor Monitoring: The tool allows a peek into the strategies of competitors, providing insights that can be leveraged to refine your own PPC approach.
  • Ad Management and Optimization: SE Ranking facilitates the management and fine-tuning of your ads, ensuring they resonate with your audience and achieve desired outcomes.


  • Comprehensive Platform: SE Ranking is a comprehensive platform that amalgamates various aspects of PPC advertising, making it a one-stop solution for advertisers.
  • User-Friendly Interface: The tool is designed with user-friendliness in mind, ensuring that users can navigate and utilize its features with ease and efficiency.
  • Customizable Reporting: SE Ranking allows for tailored reporting, enabling users to focus on metrics and insights that are most pertinent to their objectives and strategies.


  • Pricing Variability: While SE Ranking offers various pricing tiers, choosing the right one that aligns with your needs and budget considerations is crucial.
  • Learning Curve: Given its multifunctionality, new users might face a learning curve to fully harness the tool’s capabilities and features.

SE Ranking stands as a robust and versatile companion in your PPC journey, offering a harmonized suite of tools and functionalities that aim to optimize your campaigns, enhance decision-making, and drive success in your advertising endeavors.


pay per click tools

WordStream acts as a seasoned navigator in the tumultuous seas of PPC advertising. With a compass of features and a map of insights, it guides advertisers through the complexities, helping them steer their campaigns toward success with precision and strategic acumen.


  • Keyword Research: WordStream assists in uncovering the most relevant and effective keywords, ensuring that your ads are finely tuned to meet the searcher’s needs and interests.
  • Campaign Management: The tool simplifies the management of PPC campaigns, providing a centralized platform to oversee, analyze, and optimize various aspects of your advertising efforts.
  • Performance Reporting: WordStream offers detailed reporting and analytics, providing a clear view of how your campaigns are performing and where improvements can be made.


  • User-Centric Design: WordStream is designed with the user in mind, offering an interface and functionalities that are intuitive and easy to navigate, even for those new to PPC.
  • Time-Efficiency: The tool aims to save time and effort by automating and simplifying various PPC management tasks, allowing advertisers to focus more on strategy and decision-making.
  • Advisory Services: WordStream also offers advisory services, providing expert guidance and advice to help advertisers navigate the PPC waters with more confidence and clarity.


  • Cost Consideration: WordStream is a premium tool, and its cost might be a consideration for small businesses or individual advertisers working with limited budgets.
  • Platform Specificity: While it offers robust functionalities, WordStream is primarily focused on Google Ads, which might limit its applicability for those looking to advertise on multiple platforms.

WordStream emerges as a reliable and strategic partner in your PPC journey, offering tools, insights, and guidance that aim to optimize your campaigns, enhance their performance, and navigate the advertising waters with strategic precision and confidence.

FAQ – Click to open/close

What makes a PPC tool essential for advertisers?

They are like your travel guides. They offer directions, insights, and strategies to help advertisers navigate the complex paths of PPC advertising, ensuring that the journey is more manageable and successful.

How do PPC tools contribute to the success of a campaign?

They play a crucial role in various stages of a campaign, from planning and execution to analysis and optimization. They provide the necessary resources and insights to make informed decisions, enhance campaign performance, and achieve desired outcomes.

What should one consider when choosing a PPC tool?

When choosing an app, consider its features, ease of use, and compatibility with your specific needs and goals. It should align with your strategy, offering functionalities that contribute to the effectiveness and success of your campaigns.

How do Pay Per Click tools enhance keyword research and selection?

They offer valuable insights into keyword performance, competition, and relevance. They assist in identifying keywords that resonate with your target audience, optimizing your ads, and improving their visibility and performance.

Is pay-per-click profitable?

Yes, PPC can be profitable when effectively managed. Success depends on strategic planning, choosing relevant keywords, proper budget allocation, continuous optimization, and targeting the right audience. Each campaign is unique, so profitability may vary based on industry, competition, and execution.

What are the disadvantages of pay-per-click?

PPC can be costly and requires continuous management and optimization. It has a steep learning curve and is generally a short-term strategy. Risks such as click fraud, where there are intentional, non-genuine clicks on your ads, can also impact the effectiveness and cost-efficiency of PPC campaigns.

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